MESSAGING & MARKETING BLOG FOR INTERIOR DESIGNERS

GET IN THE ROOM WITH YOUR DREAM CLIENTS

Brand Messaging Foundations

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Website Strategy & Copy

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Content & Authority

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Client Experience

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Elevation & Mindset

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Marketing & Visibility

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In The Room

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Brand Messaging Foundations • Website Strategy & Copy • Content & Authority • Client Experience • Elevation & Mindset • Marketing & Visibility • In The Room •

Featured
What the Design Industry Gets Wrong About Marketing That’s Keeping You Invisible
What the Design Industry Gets Wrong About Marketing That’s Keeping You Invisible

If you’ve been doing “all the right things” and still feel invisible to your dream clients, you’re not alone. This post unpacks the biggest marketing misconceptions holding interior designers back — and shows you how to create a system that actually gets you seen, trusted, and hired.

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latest In the Room Series

Featured
In The Room: Why Interior Designers Need a Different Marketing Strategy Than Online-Only Businesses
In The Room: Why Interior Designers Need a Different Marketing Strategy Than Online-Only Businesses

If marketing advice has ever felt off or unhelpful, it’s probably because it wasn’t made for a local, luxury, service-based business like yours. Interior design needs a different strategy—one that’s rooted in trust, visibility, and messaging that reflects your elevated work.

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Latest Marketing & Visibility

Featured
5 Website Must-Haves for Interior Designers Who Want to Attract Their Dream Clients
5 Website Must-Haves for Interior Designers Who Want to Attract Their Dream Clients

Your website shouldn’t just look good — it should attract and convert your dream interior design clients. Discover the five must-haves that build trust, show your value, and help the right people say yes to working with you.

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Latest Brand Messaging Foundations

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The Truth About Pieces-and-Parts Projects: Why They’re Draining You — and What to Do Instead
The Truth About Pieces-and-Parts Projects: Why They’re Draining You — and What to Do Instead

Feeling drained by constant small design requests that don’t reflect your full value? You’re not alone. Learn why “pieces-and-parts” projects quietly chip away at your time, profits, and positioning — and how to shift your messaging to protect your energy and attract the high-impact, full-service projects you actually want.

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Messaging that Magnetizes: How Interior Designers Can Speak Directly to Luxury Clients’ Hearts
Brand Messaging Foundations Deb Mitchell Brand Messaging Foundations Deb Mitchell

Messaging that Magnetizes: How Interior Designers Can Speak Directly to Luxury Clients’ Hearts

If your design work is elevated but your inquiries aren’t, your messaging may be sending the wrong signals. Luxury clients expect more than beautiful rooms—they want to feel understood, confident, and cared for. Here’s how to align your words, visuals, and voice so they magnetize the right clients.

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Something’s On Fire In Your Design Business (And It’s Burning Down Your Results RIGHT NOW!)
Brand Messaging Foundations Deb Mitchell Brand Messaging Foundations Deb Mitchell

Something’s On Fire In Your Design Business (And It’s Burning Down Your Results RIGHT NOW!)

If your dream clients aren’t hiring, the right projects aren’t landing, or growth feels stuck, there may be a quiet fire burning in your business—and you don’t even know it’s there. From mixed messaging to misaligned offers, these hidden issues quietly sabotage your results. Let’s find it. Fix it. And rebuild with clarity and confidence.

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