MESSAGING & MARKETING BLOG FOR INTERIOR DESIGNERS
GET IN THE ROOM WITH YOUR DREAM CLIENTS
Brand Messaging Foundations
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Website Strategy & Copy
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Content & Authority
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Client Experience
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Elevation & Mindset
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Marketing & Visibility
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In The Room
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Brand Messaging Foundations • Website Strategy & Copy • Content & Authority • Client Experience • Elevation & Mindset • Marketing & Visibility • In The Room •
latest In the Room Series
Latest Marketing & Visibility
Latest Brand Messaging Foundations
Why Designers Work With Me (Again and Again)
Great design deserves marketing that matches its level. I partner with interior designers to create high-touch, strategic messaging and visibility that truly reflects their work—and gets results that keep them coming back.
5 Website Must-Haves for Interior Designers Who Want to Attract Their Dream Clients
Your website shouldn’t just look good — it should attract and convert your dream interior design clients. Discover the five must-haves that build trust, show your value, and help the right people say yes to working with you.
The Truth About Pieces-and-Parts Projects: Why They’re Draining You — and What to Do Instead
Feeling drained by constant small design requests that don’t reflect your full value? You’re not alone. Learn why “pieces-and-parts” projects quietly chip away at your time, profits, and positioning — and how to shift your messaging to protect your energy and attract the high-impact, full-service projects you actually want.
What the Design Industry Gets Wrong About Marketing That’s Keeping You Invisible
If you’ve been doing “all the right things” and still feel invisible to your dream clients, you’re not alone. This post unpacks the biggest marketing misconceptions holding interior designers back — and shows you how to create a system that actually gets you seen, trusted, and hired.
The 4 C’s of Powerful Brand Messaging for Interior Designers
Are you struggling to attract your ideal clients because your brand messaging isn’t hitting the mark? … Distinctive and engaging messaging is what truly draws in your ideal clients!
Messaging that Magnetizes: How Interior Designers Can Speak Directly to Luxury Clients’ Hearts
If your design work is elevated but your inquiries aren’t, your messaging may be sending the wrong signals. Luxury clients expect more than beautiful rooms—they want to feel understood, confident, and cared for. Here’s how to align your words, visuals, and voice so they magnetize the right clients.
The 4 Marketing M’s That Matter for Interior Designers
You don’t need to do more to market your interior design business—you need to focus on what actually moves the needle. These 4 core areas will help you market smarter, not harder, with clarity, confidence, and results.
In The Room: Why Interior Designers Need a Different Marketing Strategy Than Online-Only Businesses
If marketing advice has ever felt off or unhelpful, it’s probably because it wasn’t made for a local, luxury, service-based business like yours. Interior design needs a different strategy—one that’s rooted in trust, visibility, and messaging that reflects your elevated work.
Something’s On Fire In Your Design Business (And It’s Burning Down Your Results RIGHT NOW!)
If your dream clients aren’t hiring, the right projects aren’t landing, or growth feels stuck, there may be a quiet fire burning in your business—and you don’t even know it’s there. From mixed messaging to misaligned offers, these hidden issues quietly sabotage your results. Let’s find it. Fix it. And rebuild with clarity and confidence.