5 Website Must-Haves for Interior Designers Who Want to Attract Their Dream Clients
If you’re like most interior designers, you’ve invested in stunning photography, beautiful branding, maybe even a polished website.
But if you’re still hearing crickets from your dream clients (or you’re getting inquiries that aren’t the right fit) here’s the truth: Your photos alone won’t close the trust gap.
Your website needs to do two things for you every single day:
1. Get you found by the right clients
2. Earn their trust before they ever reach out
Here are five essentials every designer’s website should have to make that happen.
1. Be clear about who you are, who you serve, and where you work
Dream clients can’t hire you if they don’t know you’re the perfect fit for them. Spell out your aesthetic, service area, and any process and client non-negotiables* right on your homepage and footer. Google needs this info and so do your potential clients.
*Don’t worry. There are subtle ways to call these out in your website copy without sounding completely awful and inflexible.
2. A website that shows AND tells
Beautiful images grab attention but copy adds the context that builds trust. Share what you know about your ideal clients, how you solve their challenges, and what makes you uniquely qualified to help them. This proves your expertise and shows clients you “get” their needs.
3. An About page that makes you human
People don’t hire a resume. They hire you. Use your About page to give clients a feel for what it’s like to work with you. Give your qualifications but only if you can also tell why they matter to what you do for your clients. Focus on how you give your clients what they want and need rather than your own passion for fabrics, design, etc. Add a warm photo and a short note about your design approach and values.
4. Calls to action that guide people to the next step
Don’t make dream clients hunt for how to take the next step toward working with you. Make it easy with a clear contact page, an inquiry form that filters out the wrong fit, and calls to action that feel personal and inviting rather than transactional.
5. Proof that backs up your promise
Sprinkle in testimonials, press mentions, or awards. Position these in places clients are already looking: your homepage, About page, even your contact page. These kinds of social proof quietly reassure them you’re the real deal.
When your website checks these five boxes, it’s not just a one-dimensional pretty online portfolio. It’s a trust-building tool that helps you do more of the design work you really love for dream clients you love working with.
If you’re ready for a website (and marketing plan) that does the heavy lifting for you, let’s talk.