marketing & messaging services for interior designers
stop being a hidden gem. start being the only choice.
Your brand presence is the sum of your reputation, your message, your vibe, and your visibility both online and off. How you handle all of that can mean the difference between your dream clients finding you and wanting to work with you or you remaining firmly off their radar.
The work we do here is all about shaping your brand presence to get you in front of the right people and to give them an experience that’s as intentional, elevated, and magnetic as the spaces you design so that you become the obvious and only choice for them.
Client-Attracting Services for Interior Designers Ready to Elevate
When we work together, we go way beyond writing words.
We look at where your business is now, where you want to go, and what needs to shift so that your messaging and visibility efforts are actually working for you, not creating more noise.
Cheryl Luckett, Dwell By Cheryl
“Working with Deb was an incredible experience. She brought a thoughtful and strategic approach to the process, taking the time to really understand what I offer and what sets me apart. She asked smart questions, paid close attention to the details, and helped me highlight my superpowers to potential clients. I believe it’s made all the difference in attracting the kind of people I genuinely love working with. Highly recommend!”
A magnetic brand presence that elevates your visibility without sacrificing your voice:
Messaging and copy that positions you as the clear, confident expert you are
A lead-generating foundation that works quietly in the background to bring in aligned clients reliably and repeatedly
A visibility strategy that reflects your high standards and helps you show up with ease
our signature offer
Brand Presence Build Out
The full transformation for interior designers ready to be seen, remembered, and sought after.
You’ve grown your design business. You’ve refined your process. You’ve elevated your client experience.
But your brand presence? It hasn’t caught up yet.
The Brand Presence Build Out is a done-for-you, three-phase engagement that brings your positioning, messaging, and visibility into full alignment with the caliber of work you do and the clients you want to attract next.
This isn’t surface-level content or a new About page.
This is a strategic overhaul of how your brand shows up: how you talk about what you do, how you send the right signals to get the business you want to attract, and how your most aligned clients find, trust, and choose you.
Because when your brand presence reflects your true value, you stop being a “hidden gem” and start being the only choice for your dream clients.
What We Do Together
Depending on the package (3, 6, or 12 months), this service includes:
Deep-dive messaging strategy rooted in your voice and vision
Ideal client and offer positioning (yes, we look at pricing, audience, and project scope)
Visibility planning to get you in front of the right people in a way that feels natural, not salesy
Website and marketing copy that works across platforms
Guidance on what not to do, so you can stop wasting energy on strategies that don’t fit
Strategic brand messaging that articulates your value, process, and positioning with clarity and confidence
Website copywriting that feels like you and is elevated, intentional, and rooted in trust-building
A full audit of your online visibility (from SEO to social media to Google Business) and a roadmap for improvement
Development of a Quiet Funnel lead magnet strategy + nurture sequence plan to guide potential clients from curious to confident
Done-for-you creation of your opt-in, email sequence, and 3–9 months of content (available with 6 and 12 month packages only)
What You Walk Away With
Whether you choose the 3-month strategy foundation or the full-service 6- or 12-month partnership, this work is designed to help you go from under-the-radar to unforgettable.
Whether you’re looking to dip your toe into improving your brand presence, OR your marketing and visibility are already on point but you need to level up your brand messaging and website copy, the Brand Presence Foundation will put your interior design business on solid ground.
A magnetic brand presence that elevates your visibility without sacrificing your voice
Messaging and copy that positions you as the clear, confident expert you are
A lead-generating foundation that works quietly in the background to bring in aligned clients reliably and repeatedly
A visibility strategy that reflects your high standards and helps you show up with ease
VIP INTENSIVE
Brand Presence Foundation
A premium, focused experience for designers who are solid in their visibility but need expert help articulating their brand.
You're not starting from scratch; you're leveling up.
The Brand Presence Foundation is reserved for designers who already have momentum, a strong client base, and a reliable, repeatable flow of client leads, but need sharper words, clearer messaging, and website copy that reflects their next chapter. It’s also ideal for designers ready to get serious about their brand presence but not yet ready for full-scale implementation.
This is an elite messaging and website copy intensive that gives you the language, strategy, and structure to show up online like the elevated, in-demand design expert you are.
Our Transformation Promise:
We’ll define and articulate your value with brand messaging and website copy that resonates with your ideal clients so you can stop blending in and start standing out in a saturated market.
What We Do Together
Depending on the package (3, 6, or 12 months), this service includes:
Strategic brand messaging that articulates your value, process, and positioning with clarity and confidence
Website copywriting that feels like you and is elevated, intentional, and rooted in trust-building
What You Walk Away With
Designers who are still in the idea stage and haven’t yet worked with paying clients. , or for designers looking for done-for-you copy, brand strategy, or visibility implementation.
Designers looking for custom done-for-you work, implementation, or services, including but not limited to messaging, copywriting, SEO help, and Google Business Profile help
Designers who want out of class reviews of their copy or messaging
Designers seeking implementation or edits done for them
Designers who are looking for individual brand strategy deep-dives
Designers hoping to leave the program with fully developed messaging or copy
Designers who feel they’re most successful in group programs when they have 1:1 support
With the exception of designers who haven’t yet started their businesses, if any of the above describe you, please consider our done-for-you offers (see above).
OUR UNIQUELY VALUABLE FIRST STEP
The Pipeline Punch List
Even though most interior designers tend to face many of the same challenges when it comes to marketing their businesses, every designer and their exact situation is unique. That’s why, although our philosophy and processes remain consistent, we take a very special first step with each client BEFORE we propose a specific service or scope of work to determine what’s right for you and your goals. It’s a brief pause that lets us accurately diagnose what’s actually happening in your business before we leap into prescribing deliverables that also allows you to gain a clarity around what you need now vs. what can wait (and sometimes even what you thought you had to prioritize that you really don’t need at all!).
In the Pipeline Punch List phase, we’ll:
Ask all the right questions and get everything about your business, your ideal clients, your design work, your goals and dreams, etc. out of your head in a comfortable, no-prep-required interview call (i.e. no written questionnaire!)
Take a deep dive into your existing brand presence to learn where gaps may exist that are keeping you from connecting with your ideal clients
Create a detailed ‘punch list’ style report filled with Deb’s expert recommendations to transform your positioning, messaging, and visibility into a magnetic brand presence that lands you the clients and projects you want most
Give you a clear, step-by-step path forward for transforming your messaging, positioning, and visibility in all the right ways to help you overcome any looming challenges and achieve your goals
Show you what it would look like to have Deb and her team implement these recommendations for you
Because the Pipeline Punch List is a paid first step in our process (please inquire for pricing and availability details), you’re free to hire us to help you OR take your Punch List report and implement it on your own. By far, the majority of our clients opt to have us handle their Punch List implementation for them. That way, they’re able to remain focused on serving their clients and taking care of their other responsibilities while we work on transforming their brand presence behind the scenes on their behalf.
When you move into one of our larger services, we’ll apply a portion or all of your Pipeline Punch List fee to the cost of that service.
Any way you slice it, the Pipeline Punch List is packed with valuable insights and clear recommendations that directly connect the messaging and marketing actions we recommend to your goals, ensuring we’re all on the path to getting you and your design business where you want to be! Go, you!
GROUP PROGRAM
Brand Presence Blueprint
A game changing 8-week group experience for emerging interior designers who are ready to stop guessing and start showing up like experts, even while they’re still growing their portfolios.
This is a way to dip your toe into marketing and messaging for your design business when you’re still building it and haven’t worked with many clients yet. Make no mistake: I can’t teach you in 8 weeks (or even 8 years!) how to DIY this exactly the way I do it all for my full-service clients any more than you can teach your clients how to design their homes just like you do. What this is, however, is a smart first step toward nailing your messaging and marketing. It’s a way to lay the foundation for your success and to help you land some good clients now so if you want to take your visibility and brand presence all the way later on, we can do that together under my full-service offers!
Who It’s For
This program is designed for early-stage interior designers (typically in their first 0–3 years of business) who:
Have started working with clients but still feel unclear on how to talk about what they do
Want to elevate their brand presence but don’t feel confident in their current messaging
Are DIYing their website or marketing but feel stuck, scattered, or not ready to “show up”
Want a professional brand experience but aren’t ready to invest in expert done-for-you support just yet
Feel overwhelmed by visibility advice and unsure how to market without being “salesy”
Are already running their businesses and are ready to gain traction through clarity and aligned visibility.
By the end of the 8 weeks, participants will:
Understand the essentials of a magnetic brand presence (and how to start building it)
Have language to speak more clearly and confidently about their work and services
Have a good sense of what makes them different and how to express that in a compelling way
Be equipped to refine their website and online presence using the assets they already have
Be able to tell the difference between marketing and visibility strategies for interior designers that are rooted in effective strategy and sustainability, not hustle or hype
What You Get
8 weeks total: 6 live weekly trainings with actionable guidance and space for implementation + 2 live hot seat coaching + review sessions (Weeks 4 & 7)
Messaging clarity framework and worksheets
Website audit checklist
Must-haves marketing and visibility framework and checklist
Content starter prompts for social and blog
Private group community on Voxer for support and questions
Who It’s NOT For
Even if you’re not quite ready to dive into ongoing marketing and messaging help just yet, you can still benefit from our insights, expertise, and experience via our Brand Presence Blueprint group program.