Messaging that Magnetizes: How Interior Designers Can Speak Directly to Luxury Clients’ Hearts
Just this morning, I spoke with a potential client who’s doing beautiful, elevated work — but is still getting inquiries from clients who can’t afford her services or aren’t aligned with her process.
Her website? Gorgeous. Recently redesigned and really nicely done.
But here’s the thing:
She wrote the copy herself based on the same messaging she’d been using for years.
And when we looked at it together, it was clear:
She was sending all the wrong signals.
For starters, the first image on her homepage was of a lovely but simple farmhouse-style kitchen. It’s perfect for the tier of clients she’s working with now. But the next level of clients she wants to reach needs to see something more sophisticated and distinctive — a visual signal of what she’s truly capable of.
And the copy? Still rooted in her early-days positioning, speaking to a lower-tier audience with language that unintentionally undercuts her current level of expertise. In this case, it showed up as too much process detail and not enough trust-building.
Her clients have evolved. Her process has evolved.
But her messaging hasn’t caught up.
And that’s what so many designers miss:
When your messaging and website experience aren’t aligned with where you’re headed, you end up staying stuck where you’ve been.
That’s why messaging that magnetizes isn’t about writing “better” copy.
It’s about writing from the place you’re growing into.
That’s what we do together.
What Luxury Clients Are Really Looking For
Luxury clients aren’t swayed by clever slogans or “designerly” copy. They want to know:
Do you understand them and their lifestyle?
Do you anticipate their questions and needs?
Will you respect their time and handle everything with care?
Will the process feel seamless, thoughtful, and high-touch?
Your messaging needs to answer these questions — without them having to ask.
That doesn’t mean spelling everything out in detail.
It means creating a feeling of ease, trust, and elevated experience with every line.
The Mistake Most Designers Make
Most designers (understandably) default to describing what they do:
Color palette selections
Furnishing selections
Finish selections
Window treatments
Flooring and rug selections
But here’s the truth: Luxury clients already expect all of that.
What they really want to know is:
Why you’re the right fit for them and their project
How you’re different and unique
What you’ll expect from them
How it will feel to work with you
And if your website or marketing isn’t speaking directly to those unspoken needs?
You’re unintentionally blending in with the crowd.
So What Does “Magnetizing” Messaging Sound Like?
It sounds like understanding.
It reads like resonance.
Here’s what that looks like in practice:
Language that reflects their priorities: Not just “process,” but “a trusted process with clear guidance at every stage.”
Clarity that filters: You confidently signal who your work is best for — and who it’s not.
Emotional connection: You don’t just say, “We manage every detail.” You say, “Our clients trust us to carry their vision so they can focus on what matters most.”
Quiet authority: Your copy doesn’t shout. It simply communicates that you know exactly what you’re doing — and exactly who you do it for.
This is what messaging that magnetizes feels like:
Calm. Clear. Confident.
No overselling. No vague promises. Just alignment.
Here’s How I Help You Get There
Even with all this knowledge, most designers get stuck right here — because it’s incredibly hard to see your own brilliance clearly. You’re too close to it. (And you’re running a full-time business, not writing copy for fun.)
That’s where I come in.
When we work together, we dig deep — not just into your services, but into your values, your past experiences, your goals, your dreams, and the kind of clients and projects you actually want more of.
I help you uncover the message you’re already living — and say it in a way that gets you seen, trusted, and hired at the level you’re ready for.
A Final Reminder
If you’ve been doing amazing work but not seeing it reflected in your inquiries, profits, or client experience, it’s time to stop tweaking your Instagram captions…
…and start looking at the message underneath it all.
That’s the real needle-mover.
That’s what creates true alignment.
And that’s exactly what we do together.
You’re already doing high-level work.
It’s time your messaging caught up.
👉 If you’re ready for messaging that reflects what you’re really worth, let’s talk.