Something’s On Fire In Your Design Business (And It’s Burning Down Your Results RIGHT NOW!)
Whether your inquiries have slowed, your dream clients aren’t hiring you, you’re constantly attracting the wrong kind of project, or you’re simply stuck and not growing, I want you to consider something…
There might be a fire in your business.
And the most dangerous part?
You don’t even know it’s there.
After working with dozens and dozens of interior designers over the past decade, I’ve learned this:
There’s almost always one key thing that needs to be fixed YESTERDAY. Something that’s quietly burning down the results they want. And they have no idea it’s happening.
The Hidden Fires
These fires aren’t dramatic. They don’t announce themselves.
They’re quiet, sneaky, and they hide in plain sight.
They might show up in messaging that’s sending mixed signals—like one client who was speaking to DIYers and high-end clients at the same time (and getting neither).
Or in an offer that sounds helpful and strategic, but actually undercuts the full-service work you really want to be hired for.
Or a brand voice that makes you sound more like a “safe” option than a sought-after expert.
Or even a pricing structure that communicates, “I’m budget-friendly,” when that’s the opposite of what you intend.
Whatever it is, it’s quietly eroding the connection between you and the clients you most want to reach.
Why You Can’t See It
This part is important.
You’re not ignoring the problem.
You’re not bad at marketing.
You’re simply too close to your business to see what’s really going on underneath the surface.
And no one has ever taught you how to see marketing the way real businesses do—with a clear framework for messaging, positioning, and visibility that actually works in the luxury interior design space.
So you post on Instagram.
You launch a website.
You cross your fingers.
But that one quiet fire?
It keeps working against you… because no one has named it, fixed it, or shown you what to do instead.
Here’s the Good News
Finding the fire—and fixing it—is what I do best.
When a designer comes to work with me, one of the first things I do is take a deep diagnostic look at their brand presence, their offers, and how they’re showing up online.
I don’t just treat the symptoms. I get to the root.
Because I know the signals. I know the missteps. And I know what to do when your marketing isn’t reflecting your brilliance.
Once we find the fire, we rebuild with a brand presence that actually works:
Messaging that speaks directly to the clients you want
Positioning that sets you apart
Visibility that brings the right people to your door
Your Business Doesn’t Have to Burn Another Day.
You don’t need to do more.
You need to do the right things—and fix what’s quietly undoing all your hard work.
Let’s find the fire and put it out for good.