The 4 Marketing M’s That Matter for Interior Designers
There are a million ways to market your interior design business.
But if you want to attract the right clients and grow with intention, there are only a few things that truly move the needle.
Marketing isn’t just about doing more.
It’s about doing what matters for your clients and your goals consistently and strategically..
Here’s where to focus:
1. MASTER What Matters
You don’t need to become a full-time marketer.
You don’t need to DIY everything forever.
But you do need to understand what your business actually needs when it comes to marketing.
That means:
Educating yourself on the basics
Knowing how to hire the right experts
Being able to lead your business with clarity, even before you outsource
2. MANAGE What Matters
Hiring marketing help doesn’t mean handing over the wheel.
You’re still the CEO of your brand.
That means:
Setting clear goals
Holding your team accountable
Making sure every decision supports your positioning, voice, and big-picture vision
3. MESSAGE What Matters
You don’t need to be everywhere.
You do need to be clear, compelling, and aligned wherever you show up.
That means:
Knowing who you’re talking to
Communicating your value in ways your dream clients understand
Sharing a clear point of view that differentiates your brand
4. MEASURE What Matters
You don’t need to chase vanity metrics.
But you do need to know what’s working.
That means:
Tracking key metrics (even if the numbers are small)
Letting data guide your decisions
Focusing on traction, not trends
Want to market smarter, not harder?
Start with the 4 M’s and build your marketing around what actually matters.